Primavera/Verano 2011
Gafas
Diseñador
Miuccia Prada
Origen Milán
Grupo de PRADA EYEWEAR, PRADA, miu miu, PRADA LINEA ROSSA
Prada is a synonym of style and has often anticipated and dictated standards in the aesthetic of a number of different milieus. Prada’s edge is quality and has always been a combination of an innovative approach and a strong tradition of craftsmanship. It is a method applied to every stage of the process, from design to materials selection, from production to sale, from advertising campaigns to communication strategies. This is what created the whole history of its unparalleled quality. The same creative process is applied to the Sun and Optical Eyewear Collection where Prada always committed to the development of experimental shapes and the use of unconventional communication strategies.
SPRING/SUMMER 2011 COLLECTIONS
Sober lines adorned with elegant, metal details that recall the brand’s particular style, and create a collection both vintage and modern. A revision of the past that meets the present with decisive shapes, and contemporary, personalized colors in each model for the upcoming season.
Line Rosa
SPRING/SUMMER 2011 COLLECTIONS
At the cutting edge and in a constant quest for innovative materials and shapes, this collection amazes and overwhelms with the novelty of its details and their combination with deliberate lines. An emerging trend: the detached arm, which gives lightness and performance to the wearability of the eyeglasses, for those moments when one lives in elegant ease.
SPS02M
The frame for this model has a curved mask style in the middle and an enhancing metal detail on the frame that evokes a bridge. The frame’s rivets support the arms on which the logo in relief is further highlighted by a striped metal detail.
SPS03M
Mask-style, molded plastic model. The frame’s captivating shape denotes its athletic spirit, also because of the internal structure onto which the wrap-around lens is mounted. Prada logo in relief on the arms, and rubber nose pads and tips for a better fit.
SPS04M
These sunglasses use the simple but sporty lines that have been the brand’s trademark all along. The clean metal detail on the frame visually suggests a double bridge. The linearity of the arms is broken by an oblique metal detail leading to the top part, which bears the Prada Linea Rossa logo in classic red and black.
SPS51M
A timeless shape, but an entirely new look for this model, also due to the innovative, sporty style of the detached arm. The “must have” for this collection is once again present: the logo on the top part of the arm. Rubber tips for a better fit.
EYEWEAR COLLECTION
VPS03B
Kudos to Prada for transforming even a simple acetate model into a cool, sporty look that is elegant and incisive. The logo on the top part of the arm and the striped metal detail represent the purely athletic spirit of these Linea Rossa eyeglasses.
VPS54B
The captivating look of a classic metal frame with acetate arm. The unique and unmistakable Linea Rossa style, slender and sporty due to the striped metal detail and the rubber tips, is always at the cutting edge.
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